Global Mobile Gambling Market 2017-2021 - Vendors Accepting Cash Alternative, Changing Marketing Strategies & Enhanced Public Image of Gambling

Dublin, Dec. 19, 2017 (GLOBE NEWSWIRE) -- The "Global Mobile Gambling Market 2017-2021" report has been added to Research and Markets' offering.

The global mobile gambling market to grow at a CAGR of 18.84% during the period 2017-2021.

Global Mobile Gambling Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

With the rapid technological advances in mobile devices, gambling has become a more immersive and personal experience. The present era is the mobile-first world, and Google declared itself as a mobile-first company in 2009. Since then, various industries have started following this trend, and the gambling industry is no different. Smartphone and tablet adoption has been massive with over 4 billion mobile devices being in circulation worldwide in 2017. This has exponentially increased the potential market of mobile gambling. For mobile gamblers, mobile devices offer a more immersive experience at much lower prices than before. When smartphones were first released, they accounted for a high unit cost.

The latest trend gaining momentum in the market is Vendors accepting cash alternative. In the global mobile gambling market, rewards are given in the form of coupons or monetary benefits. A major trend in the market is the acceptance of cash alternatives, such as virtual money or cryptocurrency, by vendors.

For instance, the mobile gambling market in Nevada, US, allows players to use virtual money. This has reduced the risks related to cash transactions. Payment options through online cash transactions and virtual money enable the distribution of prize money in the form of redeemable coupons, which can be worth more than cash. These coupons can be used to play other games as well. This also provides vendors information regarding customers' spending history, which helps them customize their marketing plans and games accordingly.

According to the report, one of the major drivers for this market is Increased interest among the younger population. Mobile gambling attracts the younger population, which is something that traditional brick-and-mortar casinos have failed to do. Mobile gambling increases the reach of gambling to sections of the population that do not visit casinos or betting bars. The average age of a casino visitor is 48 years, whereas the average age of an online gambler is 34.5 years and mobile gambler is 32 years.

This further indicates a paradigm shift in the state of gambling from brick-and-mortar casinos to mobile gambling. In the current market scenario, it is essential for businesses to attract the millennial generation to prosper in the future. Mobile gambling is successfully attracting the younger population, which is a factor that will drive the market growth.

Key vendors

• 888 Holdings
• Bet-at-home.com
• Bwin.Party
• Ladbrokes

Other prominent vendors

• Betfair
• Unibet
• William Hill

Key Topics Covered:

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION

• Market outline

PART 05: MARKET LANDSCAPE

• Market ecosystem
• Market characteristics
• Market segmentation analysis

PART 06: MARKET SIZING

• Market definition
• Market sizing 2016
• Market size and forecast 2016-2021

PART 07: FIVE FORCES ANALYSIS

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 08: MARKET SEGMENTATION BY TYPE

• Betting - Market size and forecast 2016-2021
• Casino - Market size and forecast 2016-2021
• Poker - Market size and forecast 2016-2021
• Lottery - Market size and forecast 2016-2021
• Others - Market size and forecast 2016-2021

PART 09: MARKET SEGMENTATION BY END-USER

• Gambling enthusiasts - Market size and forecast 2016-2021
• Social exuberant - Market size and forecast 2016-2021
• Dabblers - Market size and forecast 2016-2021
• Others - Market size and forecast 2016-2021

PART 10: REGIONAL LANDSCAPE

• Geographical segmentation
• Regional comparison
• Key leading countries
• Market opportunity

PART 11: DECISION FRAMEWORK

PART 12: DRIVERS AND CHALLENGES

• Market drivers
• Market challenges

PART 13: MARKET TRENDS

• Vendors accepting cash alternative
• Changing marketing strategies
• Enhanced public image of gambling

PART 14: VENDOR LANDSCAPE

• Competitive scenario

PART 15: VENDOR ANALYSIS

• Vendor overview

PART 16: APPENDIX

For more information about this report visit https://www.researchandmarkets.com/research/45t6p8/global_mobile?w=12

                    
                    
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                             Related Topics: Mobile Content, Online Gambling