PropSwap and Bally Bet launch ticket resale partnership across Mississippi sportsbooks

PropSwap, a secondary market for sports bets, has announced a partnership with Bally Bet, naming the sportsbook operator as its preferred retail partner in Mississippi. The collaboration will allow bettors at Bally Bet sportsbooks located at the Hard Rock Hotel & Casino in Biloxi and Bally’s Vicksburg to resell active betting slips via PropSwap’s online marketplace, potentially locking in profits before an event concludes.

The partnership became effective on March 27, coinciding with the start of the NCAA men’s and women’s basketball tournament’s round of 16 teams. 

According to PropSwap, the initiative is designed to increase both the number of bets and the total handle at the participating sportsbooks. Company data indicates that users are more inclined to place higher-value and long-term bets when they have the option to exit early by reselling their tickets.

“We are forever changing how people wager on sports. Your bets no longer need to win to get paid. They simply need to improve. This concept changes everything for a gambler. We're excited that Bally Bet shares that vision with us,” said Luke Pergande, co-founder and CEO of PropSwap.

This marks PropSwap’s second casino partnership in Mississippi. The company debuted in the state through a similar agreement with Harrah’s Gulf Coast in April 2024, introducing its resale feature during events such as The Masters. These collaborations are essential to PropSwap’s growth strategy in the state, where online sports betting is only permitted on casino premises.

The PropSwap-Bally Bet partnership includes on-site advertising and integrated support for users at both casino sportsbooks, and aims to drive user engagement by allowing customers to take advantage of price movements in real time. The model has been shown to encourage more active participation in betting, says the company, particularly in futures and parlays.

PropSwap has also announced the addition of gambling industry consultant Dustin Gouker as an advisor to the company. Gouker, who has worked in the sector for over a decade, will provide strategic guidance as PropSwap continues to expand.

“PropSwap has been an innovator in sports betting, and I am excited to help the company in the next phase of its growth,” Gouker said. “Deals like this with retail sportsbooks in a state with legal sports betting are a testament to what Luke and the team have built, and their desire to help grow the regulated industry.”