EE fined for sending customers marketing texts without consent
The BT-owned firm apologised to the customers who received one of the 2.5 million messages sent.
Mobile network operator EE has been fined £100,000 by the UK’s data watchdog for sending millions of direct marketing messages to its customers without consent.
An investigation by the Information Commissioner’s Office (ICO) found that the BT-owned company sent more than 2.5 million text messages in early 2018, encouraging customers to download its My EE app and to upgrade their phone, as well as a follow-up text to those who did not react to the first one.
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