Nation's Largest Credit Union Service Organization Adds New iPhone/iPod Touch Applications to Mobile Banking Platform

November 5, 2009

Added Convenience Designed to Attract Gen Y, Other Member Segments

ST. PETERSBURG, Fla., Nov. 5 /PRNewswire/ -- Easy on-demand access to financial information is the driver behind the explosive growth of mobile banking. PSCU Financial Services, the nation's largest credit union service organization, has made its mobile banking platform even more cutting edge with the launch of new iPhone(TM) and iPod® touch applications, which are now available.

This latest capability will help credit unions attract Gen Y and other member segments who are avid iPhone/iPod users. It also builds brand recognition through credit union logo visibility on the member's mobile device and customized iPhone application in the iTunes store.

"iPhone and iPod touch users represent a significant percentage of mobile banking consumers. Our ability to deliver mobile banking applications for the iPhone equips credit unions with a compelling mobile banking platform that both attracts young adults and maintains existing member relationships," said John Pembroke, chief marketing officer of PSCU Financial Services.

PSCU Financial Services' mBanking platform delivers exceptional flexibility for users, as well as support from its renowned 24/7 Contact Center staff. The mBanking platform also provides credit union members the highest level of security available through multifactor authentication, 128-bit encryption, automatic time out and a member-selected PIN.

Based in St. Petersburg, Florida, PSCU Financial Services is the nation's largest credit union service organization (CUSO) and serves more than 1,300 financial institutions nationwide. As a non-profit cooperative, PSCU Financial Services is owned by more than 600 member credit unions representing over 13 million accounts and 913,000 online bill payment subscribers. Its Contact Centers handle more than 16 million inquiries a year.

PSCU Financial Services offers 24/7 member support through four Contact Centers: its Eastern operations center in St. Petersburg, Fla.; a Western operations center based in Phoenix, Ariz.; and two call centers in Detroit, Mich. These Contact Centers perform credit union member servicing and new member acquisition, cross-selling and automated lending solutions as well as support for debit/credit/prepaid cardholders and online bill payment subscribers.

For more information, visit PSCU Financial Services' website at www.pscufs.com.

SOURCE PSCU Financial Services